This article is near and dear to me because we successful used direct mail to find our first multifamily investment property. That one mailer and investment has already made us hundreds of thousands of dollars in profits and there is no end in site. Direct marketing is a great way to find motivated sellers no matter what area you are investing in. Negotiating directly with the Seller puts you in a really strong negotiating position. Having the right mindset, the right message, and getting it in front of the right sellers will net you big success in real estate investing.
Happy Investing,
Spencer
Successful Direct Marketing For Real Estate Investing
If your real estate investing marketing mail piece gets opened, what drives the motivated sellers to call you instead of the competition? The message delivered by the mail piece makes all the difference. Successful sales messages generate billions of dollars. Your marketing message must stick out and force them to call you or visit your website.
This article concentrates on how to write effective copy for your marketing.
Motivated sellers get tens of letters and postcards especially when they face foreclosure. They have no time to read all these mail pieces. They are already stressed out; unfortunately all these letters also increase their stress level. Suddenly everyone promises to change the world for them. Who should they believe? This means that your message must grab their attention, appeal to their emotional needs and have a strong call to action they must act upon. And certainly, it must stick out more than the others.
Let us look at each in turn.
1) Grab attention
Your mail piece will go to the trash in 20 seconds if it does not grab their attention. It must therefore grab instant attention. They can only read the rest once you have their attention. It needs to be bold, direct and address a need the motivated seller holds dear emotionally promise to resolve a need the motivated seller holds emotionally. In other words, you must convince them that you will deliver relief, which is what a motivated seller needs. Be careful not to be overly aggressive, or your marketing fails. You must show sympathy to their situation; they are going through tough times. This applies whether you use letters or postcards in your real estate investing business.
2) Appeal to their emotional needs
Whereas you need to catch their attention, you also need to be sensitive to their emotional needs. Your message must not only promise to buy their house, but also to relieve emotional stress caused by their financial situation. By providing a solution and appealing to their emotional needs, you will come out stronger and more real than your competitors. Majority of the letters they receive are from aggressive real estate investors that seem eager to grab their house off their feet. You will be the one they call if your mail piece appeals to them sympathetically and emotionally.
3) Have a strong call to action
Whether you market using letters, post cards or letters, you must have a strong call to action. This forces them to take the next step – in this case provide all the information you need to buy their house. The ultimate call to action should be to visit your real estate investing website. The website should pre-sell you, tell your story and convince them you are the best buyer for their house.
Of course it must have a strong call to action so that they submit their information online sending you pre-screened and pre-negotiated deals.
Successful real estate investing must be driven by closing more deals spending less time, money and effort. Automating tasks and running real estate investing business is streamlined by having a real estate investor website that cuts down your work load while making you a more efficient deal maker.
Article Source: http://EzineArticles.com/?expert=Simon_A_Macharia
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